Stories are given front-and-center prominence on Instagram and the time spent watching videos on the platform is going up 80% year-on-year.
Actually, Instagram has added several features since the launch of Stories – including polls, stickers, swipe to link, different story types, ads, etc. “With these types of increases, it is clear that videos are an integral aspect to marketing approaches aimed at Instagram, and should be ignored at the peril of a business seeking active engagements” states Carrie Bellows, a marketer at and
There are a few things that you need to keep in mind before actually starting to post your stories:
First, it’s important to know about your audience. Who are them? What’s the age? What’s their social and economic status?
Second. what is it that you want to achieve? Whatever your goals may be, it is important to have them clearly stated before starting to work on your campaigns. In order to get from where you are now to where you want to be, you need to know your destination.
Third, Stories allow brands and individuals to be more creative by investing less in designs and more in spontaneity and truthfulness. However, this does not mean that you should neglect your visual identity and not take it into account. If you have such elements and they are popular among your audience or very well known, do include them in your Stories.
If you’re not sure where to get started with your Stories content, here are some ways for your reference:
1.Polls & Feedback
If you are eager to get product, service, or any other feedback from your customers, consider running a poll or even a live interactive Q & A session on Instagram Stories. They are interactive ways to engage users and oftentimes capture valuable information you can use in future marketing efforts.
Tutorials are a proven way to pique the interest of your audience on Instagram, bringing your followers an interactive and highly engaging experience for you. A tutorial can be something as simple as a short how-to video, or a product demonstration.
3.User-Generated Content (UGC)
UGC is considerably more memorable than other types of content such as brand-generated content or ads, as it reflects the true feelings of individuals who actually use your products. You can either ask them to send you their pictures for you to making Stories posts, or to publish their own Stories including the product photos and brand hashtags.
There are currently nine options available when starting a new Instagram Story; Type, Music, Live, Normal, Boomerang, Superzoom, Focus, Rewind, and Hands-Free. All of these story types have different quirks, from looping 3-second GIFs (Boomerang) to reverse filming (Rewind). You can test and choose one, or consider using a mix of these options in your Stories strategy.
However, Instagram doesn’t provide much data around the performances of Stories, thus creators and brands should stay competitive on the platform:
Be authentic: Offer your followers a look into what lights you up, who you are spending time with, what you are working on. Unedited Stories maybe imperfect but it’s great space to open new dialogue and engagement.
Promote your Stories: Promote your Stories will gain them more exposure if you have must-see content.
Provide value: Audiences would like to be provided qith more information or entertainment. If you can continously provide value, your audience will grow or come back.
Use CTAs: Call-to-action is one of the most important elements of your Stories because it tells people what to do next. Ask for the action that you want the audience to do, either in the caption or the post it self.